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About

Cultural Communications Strategy

Jessica Calcutt is a freelance Cultural PR and Communications Consultant working across the contemporary art market, supporting galleries, cultural organisations, artists and founders in the UK and internationally.

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Her work spans ongoing communications strategy for cultural organisations, exhibition and event press campaigns, international art fair communications, and founder and individual positioning. This includes shaping narrative direction, leading press strategy and media relations, and developing long-term visibility across exhibitions, programmes, and institutional activity.

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Her approach is rooted in market-aware cultural positioning, developing communications strategies that align artistic and institutional narratives with the dynamics of the international art market.

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After graduating with a degree in History of Art, followed by a Masters in Art Business, she began her career agency-side before joining Mazzoleni, a leading post-war Italian gallery, where she spent over two and a half years developing the gallery’s communications. She has since worked on the London expansion of Dirimart in Mayfair, supporting the gallery’s positioning within the international market landscape.

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Jessica has worked across UK and international projects spanning London, Turin, Istanbul, Hong Kong, Basel and New York, developing communications for exhibitions, fairs, and gallery programmes across both emerging and established artists.

Bespoke Consulting

Delivering sophisticated PR frameworks that enhance institutional and individual prestige.

Global Market Edge

Utilizing specialized art business expertise to navigate international fairs and new gallery expansions.

Narrative Mastery

Synthesizing artistic concepts into compelling media strategies for an elite global audience.

How I Can Help

Specialised cultural communications expertise for the international art market.

Long Term Communications Strategy

Ongoing communications partnerships focused on developing and sustaining an organisation’s public profile over time, ensuring consistent narrative development across exhibitions, programmes, and institutional activity.

Select deliverables:

Development of overarching communications and brand narrative

Long-term media strategy and positioning within the international art market

Ongoing journalist and media relationship development

Strategic planning across exhibitions, fairs, and institutional programmes

Social media direction and editorial content planning

Newsletter strategy and audience communications

Cultural partnerships and communications alignment

Advisory support on announcements, milestones, and institutional visibility

Project Based PR Campaigns

Press strategy and communications for exhibitions, launches, and cultural events across galleries and institutions, focused on shaping clear narratives and securing targeted media visibility.

Select deliverables:

  • Development of exhibition and event press strategy and narrative positioning

  • Press release writing and distribution across targeted media lists

  • Journalist pitching and media relations for exhibition announcements and coverage

  • Coordination of press office activity for exhibitions, openings, and launches

  • Management of press visits, interviews, and exhibition-related media engagement

  • On-site press coordination during openings and key programme moments

  • Communications support across exhibition-related cultural programming

ART FAIR

Strategic press and communications support for galleries exhibiting at major international art fairs, focused on shaping narrative positioning and securing visibility across key media moments.

Select deliverables:

Development of art fair press strategy and narrative positioning

Long-lead press outreach (approximately 3 months in advance of fairs)

Short-lead pitching and targeted journalist engagement in the lead-up to and during fairs

Market commentary and framing of key presentations within broader art market context

Coordination of press activity during fairs (media relations, interviews, on-site support)

Press releases and targeted communications for fair presentations

Post-fair press follow-up and coverage tracking

Founder & Individual Positioning

Strategic communications support for founders, cultural figures, and individuals, focused on shaping public profile, developing thought leadership, and securing visibility across relevant media and industry platforms.

Select deliverables:

  • Development of personal narrative and positioning

  • Thought leadership strategy and editorial direction

  • Media relations and targeted press outreach

  • Profile-building across national and industry publications

  • Communications support around key moments (book launches, announcements, speaking engagements)

  • Ongoing advisory on visibility, messaging, and audience engagement

Let’s Shape Your Story

Tailored communication strategies for the culturally significant.

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